Background - Understanding which paper will work on which digital printing system has become increasingly difficult as the range of digital printing systems continues to grow. This is particularly the case for speciality paper manufacturers who have a very large number of different grades, many of which require special printing instructions.
The brief - A speciality paper manufacturer wanted to make a compatibility table of their products for a selection of the most relevant digital printing technologies.What we did
The result - A compatibility table of several hundred grades/weights of speciality paper across ten key digital printing technologies. This is now a vital tool for the manufacturer that has been used in both internal sales tools and external range charts, swatches and promotions to successfully drive the sales of these products with the essential data giving confidence to the whole sales team.